Pathway Design

Like in any journey, success is often based on preparation, understanding your destination, alignment with your fellow travelers, and taking that first step forward.

We developed Pathway Design because we felt that strategy isn't just for company leadership but instead should be integrated throughout the organization. By applying a human-centered & strategic approach to this process, we take some of the best learnings and methods developed over the past 50 years and apply them tactically to day-to-day business needs.

Our Approach

05 MOVE

04 PLAN

01 DISCOVER

02 REFLECT

03 ENVISION

01. Discover & Design

We align on what you’re looking to accomplish, who’s impacted by this, conduct interviews and/or surveys and review applicable research/trends before designing your session. This ensures the we make the most out of our time together and that you receive what you need to be successful.

Session

02. Reflect

To start each session, we reflect on where we are today. We consider challenges we currently face, things that might be holding us back, and what we currently have available to us. This sets the foundation for our session and ensures everyone is on the same page.

03. Envision

Next, we consider where we want to be in the future and why. This helps us set an aligned end point that we can work towards together.

04. Plan

Lastly, we chart our Pathway that will help us move from where we are today to where we want to be. Using a mix of activities and methods, we gather ideas and information that will help your teams create detailed action plans, roadmaps, and more.

Action

05. Move Forward

After the session is over, our team will provide “The Guide” which captures everything your team accomplished and aligned on during the session and recommendations for your path forward. This gives you practical and actionable information for you to build on.

Preparation

Principles of Pathway Design

We start with understanding what we are looking to achieve and the value of that objective

Objective & Value Focused

We ask “why”, consider where we are today and what we’ve done in the past to help prepare us for what comes next

Retrospective

We consider who is impacted by our decisions and ensure they are part of the design process

Human-centered

We work to develop pathways that work for everyone involved and are ultimately stronger because of it

Aligned

We end with a plan of action to ensure that our work will move forward and guide us in our journey

Action Driven

Why we use it

Solve the Right
Problems

Ensures we are focusing our attention on the areas that will make the most impact for the organization.

Drive
Strategic Thinking

Ensures we are focusing on ideas that are viable, feasible, and desirable for both the business and the people impacted by our designs.

Align &
Take Action

Ensures we define clear pathways for action and alignment across stakeholders and users so that projects move faster, have better buy in, and less re-work.